Marketing and Communications Manager

Position Title: Marketing and Communications Manager
Employment Status: Full-time
Reports to: Director of Brand Experience
Creation Date: 3/10/2025
Agency Division: Marketing & Communications
FLSA Status: Exempt
Pay Grade: 7

This is a remote position that may require periodic travel to events throughout the DMV

SCI Summary: SCI supports people with disabilities, behavioral challenges, medically complex needs, transitioning youth, the elderly, and other populations using Maryland Department of Health's Targeted Case Management and Supports Planning work models.

Position Summary: The Marketing & Communications Manager will play a pivotal role in advancing the brand, marketing, and experiential engagement strategy of Service Coordination Inc. (SCI), a nonprofit dedicated to empowering individuals with disabilities and complex needs. Reporting to the Director of Brand Experience, this newly created role will lead the development and execution of strategic marketing, branding, and communications initiatives that strengthen SCI's visibility, deepen stakeholder relationships, and amplify its mission-driven impact. This role will oversee content development, digital strategy, campaign execution, and experiential marketing, ensuring alignment with SCI's objectives. The Marketing & Communications Manager will manage website content, support awards and recognition efforts, lead engagement and awareness campaigns, and develop compelling cross-channel content. Additionally, this position will drive event marketing and experiential initiatives, positioning SCI as a leader in case management services. By applying innovative marketing strategies, the Marketing & Communications Manager will increase brand awareness, drive engagement, and foster deeper connections with partners, stakeholders, and the communities SCI serves. This role requires a creative, detail-oriented, and results-driven professional with a passion for nonprofit marketing and a commitment to SCI's mission.

SCI Team Member Expectations: All SCI Team Members are expected to: Ensure services provided follow the organization's mission statement, core operating values and policies and procedures. follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and trainings; maintains compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and to foster a culture that values diversity.

Essential Duties:

Marketing & Brand Strategy

• Develop and implement integrated marketing and communication strategies that align with SCI's mission and goals.
• Collaborate with Director of Brand Experience to build and measure SCI brand awareness, including promotions, partnerships, activation events, and other initiatives to elevate the brand, ensuring consistency across all internal and external channels.
• Manage website content, including SEO optimization and user experience enhancements.
• Identify and support awards, recognition programs, and public relations efforts to elevate SCI's industry presence.
• Translate organizational objectives into strategic marketing plans that drive impact.

Experiential & Event Marketing

• Develop and execute event-based marketing campaigns that reinforce SCI's leadership in case management services.
• Manage community engagement initiatives, conferences, and key events to expand SCI's reach.
• Facilitate, support and track external-facing SCI engagements, appearances, and events, supporting on-site execution as needed
• Manage the development of promotional materials, digital assets, and multimedia storytelling for events.

Content & Digital Engagement

• Develop compelling cross-channel content, including website copy, newsletter content, email campaigns, written and video storytelling.
• Collaborate on innovative digital strategies to grow engagement and impact.
• Manage content creation efforts, ensuring alignment with SCI's brand identity and communication goals.
• Analyze campaign performance metrics and apply data-driven insights to optimize marketing efforts.

Collaboration & Leadership

• Partner with teams, leadership, and external vendors to execute strategic marketing initiatives.
• Serve as a brand steward, ensuring all marketing materials reflect SCI's mission, values, and brand standards.
• Support the growth and development of the Marketing & Communications team, providing mentorship and strategic direction.
• Other duties as assigned in support of brand awareness and experience.

Supervisory Duties:
• None

Education Required:
• Bachelors Degree

Experience Required:

• 7+ years of experience in leading brand initiatives and executing marketing campaigns.
• Knowledge and passion for brand development, creative marketing strategy, experiential marketing, current trends and best practices.
• Strong storytelling, content creation, and audience engagement skills, with expertise in digital marketing, SEO, and campaign execution.
• Experience managing organizational processes within a marketing and communications team and with other teams.
• Strong analytical and data interpretation skills. Proficiency in market research methodologies.
• Experience managing website content and digital engagement tools and strategies.
• Ability to develop and execute multi-channel marketing strategies that drive engagement and translate strategic goals into thoughtful, tactical plans.
• Excellent writing, editing, presentation, and communication skills.
• Strong project management and collaboration skills, with the ability to manage multiple priorities and deadlines.
• Experience in event marketing and community engagement, ensuring SCI's brand presence at key industry events.
• Detail-oriented, highly organized, creative, and self-starter mindset.
• Experience with digital asset management tool (ie. Brandfolder), project management tools, website development tool (ie. Wordpress), Meltwater (or social media scheduling platforms), marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
• Ability to exhibit strong interpersonal skills and build relationships at all organizational levels.
• Passion for SCI's mission and a commitment to empowering individuals with disabilities and complex needs.
• A coachable professional with a growth mindset who values mentorship, thrives in a continuous learning environment, demonstrates adaptability and a positive temperament

SCI Value Related Competencies:
• People Come First (Customer Focus): Thinks and acts with people we support in mind when making decisions. Dedicated to meeting the expectations and requirements of internal and external shareholders, uses information and feedback to improve services.
• Building Relationships and Connections: Interpersonal savvy. Relates to all kinds of people. Builds appropriate rapport, uses diplomacy and tact, diffuses high-tension situations comfortably. Establishes and maintains meaningful connections within the community and the organization (internal and external stakeholders)
• Education (Informing Others): Quickly finds common ground to solve problems. Is seen as a cooperative team player. Provides coaching and mentoring to Team Members. Consistent communicator, provides Team Members with the tools they need to perform their jobs in a timely manner. Explores all available options to make the best decision for internal and external holders
• Diversity: Values, appreciates and honors the ways in which cultural differences can create value in organizations. Is service oriented: Demonstrates a commitment to the philosophies for services and the goal of independence for the people we serve. Raises awareness in communities to appreciate the similarities and unique gifts of each person. Interacts with all kinds of Team Members equitably, deals effectively with all races, nationalities, cultures, disabilities, ages, and genders, supports equal and fair treatment and opportunity for all.
• Driving Solutions (Perseverance): Pursues all initiatives with energy, drive, and the goal to succeed.

 

Job-Specific Competencies:
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders
• Business Insight: Applying knowledge of business and the marketplace to advance the organization's goals
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Drives Vision and Purpose: Painting a compelling picture of the vision and strategy that motivates others to action
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity
• Manages Ambiguity: Operating effectively, even when things are not certain or the way forward is not clear
• Organizational Savvy: Maneuvering comfortably through complex policy, process, and people-related organizational dynamics
• Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals
• Values Differences: Recognizing the value that different perspectives and cultures bring to an organization
• Tech Savvy: Anticipating and adopting innovations in business - building digital and technology applications
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions

Physical Demands: Generally, presents standard office environment. Must be able to remain in a stationary position >95% of the time. Continually operates a computer, keyboard and mouse, and other office productivity machinery, such as a calculator, copy machine, printer, and mobile Smartphone device. Constantly positions self to comfortably maintain computer equipment. May occasionally be required to move about in an office setting or position office equipment weighing between 10-25 pounds. Vision abilities required by this job include close vision. Ability to operate a motor vehicle. The person in this position frequently communicates with other people. Must be able to exchange accurate information in these situations.
IT Roles must be able to position self to maintain computers and equipment, including under desks and in server room(s). Frequently moves equipment weighing up to 50 pounds.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. This job description is subject to change at any time.

Disclaimer: The recruitment process is approved by Service Coordination Inc.’s (SCI) Team Member Experience Advisory Committee and subject to change based on business needs.

SCI is an equal opportunity employer and committed to the full inclusion of all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, hair texture or protected hairstyle, veteran status, or genetic information. SCI is also committed to providing equal opportunity and access to individuals with disabilities by ensuring reasonable accommodations are provided to participants in the job application or interview process. To request a reasonable accommodation, contact Kathryn Eckert at [email protected] or 410-218-5581.

SCI is committed to fostering a safe and productive workplace for all Team Members and individuals engaged in business with the organization. As such, all positions require the completion and passing of a 9-Panel Drug Screening within 48 hours after accepting an offer of employment. A 9-Panel Drug Screening tests for illegal drugs within the State of Maryland.

SCI does not sponsor for immigration, including for H-1B, TN, and other non-immigrant visas, for this role.