Social Media Specialist

Succeed today. Grow tomorrow. Social Media Specialist

Anderson Trucking Service, Inc. (ATS) understands that making the right career choice is more than just finding a place to work. You want to be valued somewhere where you can truly make a difference. Be a difference-maker at a business that plays a large part in a global industry. This position works in-office, St. Cloud, Minnesota. 

Summary

The Social Media Specialist drives ATS's social media strategy, establishing our public voice and engaging audiences across platforms such as LinkedIn, Facebook, TikTok, X, Youtube and more.

Using tools like Google Analytics and tag manager, CRM, and platform-specific insights, they will optimize organic and paid social strategies to boost engagement and conversions.

This role is pivotal in shaping ATS's brand and reputation, directly impacting company growth, customer engagement, and talent acquisition through innovative, data-driven social strategies. The Social Media Specialist promotes company culture, reinforces the brand, and creates compelling, data-driven content that supports business growth.

Education and Experience

• Bachelor's degree in marketing, Business, Digital Media, Communications, or a related field preferred; or equivalent combination of education and experience.
• 3+ years of experience in social media management, with a strong preference for B2B marketing and recruiting experience.
• Expertise with Adobe Suite, Google Suite, CRM, and other social media management platforms.
• Proficient in social media analytics and reporting tools, with a strong understanding of how to use data to inform strategy and decision-making.
• Strong communication skills (written, verbal, and interpersonal), with the ability to craft professional, brand-aligned responses independently.
• Deep understanding of social media best practices and emerging technologies, with experience developing and executing strategies for corporate communications, PR, or customer relations to drive engagement and conversions.
• Willing and able to travel occasionally, including overnight travel.

Essential Duties and Responsibilities

Strategy & Planning:

• Develop and implement comprehensive social media strategies that align with ATS's brand and business goals, serving both recruiting and business development audiences.
• Create and manage social media content calendars, collaborating with content creation teams and aligning with broader marketing initiatives.
• Build annual social media strategies, managing and optimizing the social media budget.

Content Creation & Engagement:

• Produce and publish fresh, creative content that engages and educates ATS's audiences, reinforcing ATS as a leader in the shipping industry.
• Work with design and videography resources to create visually appealing social media content that adheres to brand guidelines.
• Develop compelling calls-to-action (CTAs) and social media campaigns to drive traffic.
• Capture daily social content, including photography and videography, as needed.
• Monitor and respond to social media inquiries and reviews across all platforms.

Analytics & Reporting:

• Use data-driven insights to inform social strategies and optimize content performance, driving engagement and conversion rates.
• Own the performance and growth of social media channels, adjusting tactics based on analytics.
• Develop reporting dashboards for leadership, generating monthly reports on social media performance and campaign effectiveness.
• Integrate social media activity into CRM for consistent reporting and monitoring.

Innovation & Optimization:

• Stay up to date on social media trends and emerging tools, experimenting with new techniques to keep ATS's social presence cutting-edge.
• Conduct A/B testing and other strategies to enhance engagement and improve conversion rates.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position performs work primarily in an office setting.

1. Constantly in a stationary position and occasionally will move around

2. Constantly operates a keyboard and mouse and constantly utilizes a computer monitor(s)

3. Constantly conversing with internal and external customers in person or via phone system.

Compensation & Benefits

• The anticipated base salary range for this position is $55,000 to $68,000. Base salary offered is determined by relevant experience, education, certifications, and geographic as compared to others doing substantially similar work. In addition to the base salary, employees may be eligible for performance-based incentives, which can vary depending on individual and/or company performance.
• Anderson Trucking Service is committed to supporting our employees with a comprehensive benefits package. Employees will have the opportunity to enroll in a variety of benefit programs including health, dental, and vision insurance, as well as a 401k retirement savings plan effective on the first of the month following 60 days of employment. Additionally, we provide paid holidays, paid time off, access to professional development opportunities, wellness programs, and employee assistance resources to our employees. Our goal is to ensure that all employees have the support and resources they need to thrive both professionally and personally.

EEO and Affirmative Action Statement

It is the policy of the ATS to provide for and promote equal employment opportunity in employment compensation and other terms and conditions of employment without discrimination based on age, race, creed, color, national origin, gender, sexual orientation, disability, marital status, Vietnam Era Veteran status, genetic predisposition, or carrier status.

The ATS designated person for issues concerning Affirmative Action/Equal Employment Opportunity is Director of Human Resources at 320-255-7400.

ATS is committed to assuring equal employment opportunity and equal access to services, programs and activities for individuals with disabilities. It is the policy of the ATS to provide reasonable accommodation to a qualified individual with a disability to enable such individual to perform the essential functions of the position for which he/she is applying or in which he/she is employed.

The policy applies to all employment practices and actions. It includes, but is not limited to, recruitment, job application process, examination and testing, hiring, training, disciplinary actions, rate of pay or other compensation, advancement, classification, transfer, reassignment and promotions.