Program Manager, Marketing & Communications Center
Position Summary:
The Program Manager designs, curates, delivers, and evaluates all programs established by the Marketing & Communications (M&C) Center to serve its Members, gain new ones, and enhance The Conference Board’s prominence through the Center. This program management role requires strong skills in administration, logistics, marketing support, and member engagement.
The Program Manager’s primary responsibility is to collaborate with the Member Engagement Associate Director (MEAD) in planning and executing Center Member events, roundtables, and meetings. This includes preparing member documentation, tracking engagement, and driving growth in Members’ utilization and effectiveness of the Center’s product portfolio. Success in this role requires a strong grasp of internal processes and expertise with data collection platforms such as SmartSheets and Sugar.
Accountabilities:
- Collaborate closely with colleagues to lead the development, execution, and promotion of programming, including Member-only roundtables, working groups, Center briefings, public-facing webcasts, and podcasts.
- Oversee program logistics, including sending invitations, following up, creating attendee collateral, drafting key insights reports, coordinating with the digital team, and posting events to the website.
- Support the Member Engagement Associate Director (MEAD) in managing and engaging M&C Center Members through outreach, renewals, follow-ups, forecasting, and retention strategies.
- Maintain the M&C Center Community by posting updates, moderating discussions, and managing file sharing.
- Assist the MEAD in developing and maintaining tailored engagement strategies for each M&C Center Member to increase awareness of resources and deepen relationships with Center Executives.
- Ensure timely and accurate follow-ups with M&C Center Members after events, meetings, and email requests.
- Update membership activity records and engagement data, prepare utilization reports, and create customized marketing materials, presentations, and collateral to support member engagement and upselling activities.
- Provide direct assistance to Member contacts with website access, downloads, conference registrations, materials, and other daily needs.
Qualifications:
- Bachelor’s degree and at least two years of relevant experience.
- Creative content creator with a passion for continuous improvement.
- Strategic, analytical thinker and results-driven team player with a customer service focus.
- Strong organizational and time management skills, with the ability to multi-task and work independently with minimal supervision.
- Excellent communication skills (verbal and written) and strong follow-up abilities.
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, Publisher, PowerPoint, Teams) with the ability to quickly learn other tools such as Smartsheets, Power Automate, and HubSpot.
- Skilled in project management, administration, and collaboration with internal teams and external member contacts.
- Customer service oriented with the ability to connect effectively with business professionals at all levels.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.