Digital Marketing Specialist

About Us and Why Banyan...?

Banyan Air Services Inc., is the largest aviation complex in the southeast located in beautiful Fort Lauderdale.  We are a full-service aviation company, providing award-winning FBO services, and maintenance, repair and overhaul (MRO) on turbine powered aircraft.  Our team has a deep passion for excellence in aviation services and we are looking for enthusiastic individuals with the same passion. Banyan Air Service is at the forefront of digital marketing, offering comprehensive services that span email marketing, video production, social media management, AdWords, and other paid advertising channels. We're a dynamic team of creatives, strategists, and analysts dedicated to driving exceptional results for our departments. We believe in innovation, collaboration, and the power of fresh ideas.

Position Overview:

We are seeking a highly motivated Digital Marketing Specialist to work in the dynamic aviation industry.  As part of our team, you'll be developing, implementing, and analyzing digital marketing strategies that not only drive success but also enhance the experience of pilots, passengers, and aviation professionals who rely on our products, services, and facilities. You'll work closely with the multiple departments, gaining insights into the unique aspects of marketing within the aviation industry, from targeting specific segments of the aviation community to understanding the needs and interests of pilots and aircraft owners.

Key Responsibilities:

• Responsible for the creation, design and maintenance of Banyan's websites: banyanair.com, banyanpilotshop.com, egbehospital.org, egbecollegeofnursing.org, and fboessentials.com.
• Must be able to create various types of content for each website and blog and is responsible for expanding Banyan's digital footprint, awareness, and leads. Must be able to identify and execute opportunities to improve Banyan's search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
• Develop and implement web code and design standards for creating user friendly, aesthetically pleasing and SEO friendly websites.
• Must be familiar and have knowledge of AI
• Blog on an ongoing basis to support and promote Banyan's offers and to attract site visitors through search, social media, and email subscribers.
• Assist with growing our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests.
• Manage both on-page SEO and off-page SEO for Banyan.
• Work with Banyan's departments and our partners to ensure that keywords drive traffic. Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Analyze customer behavior and sales patterns on the website by analyzing website traffic activity and recommend actions. 
• Develop and manage of digital marketing campaigns across various platforms, including social media, email, and paid ads.

• Contribute to content creation for our website and social media channels, including writing blog posts, creating graphics, and basic video production.
• Create webpages and graphics for WordPress websites, ensuring they are visually appealing, optimized for search engines, and in line with our branding guidelines.
• Help with SEO and SEM initiatives, including keyword research and content optimization.
• Monitor and report on campaign performance using analytics tools, identifying trends, and suggesting improvements.
• Participate in brainstorming sessions and contribute fresh ideas for marketing campaigns and strategies.
• Other duties as assigned

Position Requirements:

• Requires a degree in the Marketing or a related field plus a minimum of 5 years experience
• Basic understanding of digital marketing principles and strategies.
• Familiarity with social media platforms and analytics tools.
• Knowledge and a creative eye for taking photos and video, demonstrating a capability to produce visually appealing content.
• Strong written and verbal communication skills. Creative thinker with attention to detail.
• Ability to work independently and in a team environment.
• Eagerness to learn and adapt in a fast-paced industry.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), CapCut, MailChimp and Canva a plus.

What We Offer:

• A positive work culture, team oriented environment. A collaborative, supportive team environment where your voice is heard and your ideas matter.
• Opportunities to take ownership of projects and see your work impact the broader business.
• We are offering a competitive salary and we are seeking someone who is seeking a career opportunity in marketing

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.  To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently.  Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or other employees.  Requirements are representative of minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.