Sales Specialist

JOB SUMMARY:

The Sales Specialist is responsible for supporting the sales and marketing initiatives for designated communities, offering additional assistance to those experiencing lower performance. Collaborating closely with the Executive Director/General Manager, this role aims to achieve and sustain targeted occupancy and revenue objectives. Additionally, the Sales Specialist will step in to fulfill the responsibilities of vacant Director of Community Relations positions when necessary.

 

DUTIES AND KEY RESPONSIBILITIES:

1. Sales and Marketing Support:
   • Assist in developing and implementing sales and marketing strategies to attract new residents and maintain high occupancy levels.
   • Ensure that all move-ins/move-outs are managed to achieve maximum occupancy/revenue.
   • Build relationships with referral sources such as healthcare professionals, social workers, and community organizations to generate leads and referrals.
   • Maintain regular communication with leadership team to identify needs of assigned communities and field leads based on those needs, ensuring a smooth and timely hand-off of qualified leads to the communities.
   • Manage lead database, ensuring that leads are advancing through the sales process and that no leads/inquiry calls are being missed.
   • Ensure required sales reports are completed and submitted.
   • Follow all sales and marketing policies and procedures.  
   • Assist with the on-boarding and training of other sales team members.
2. Performance Enhancement:
   • Identify underperforming communities and provide extra support to improve their sales and marketing outcomes.
   • Analyze sales data and market trends to identify areas for improvement and develop targeted action plans.
   • Assist in the performance evaluation and disciplinary action for sales team members.
3. Collaboration and Communication:
   • Work closely with the Executive Director/General Manager to align sales and marketing efforts with overall organizational goals.
   • Communicate regularly with community team members to ensure a cohesive approach to sales and marketing activities.
   • Host meetings as required, with EDs, DCRs and the external business development team to stay up to date on changes in the community, community abilities, upcoming events, and any other relevant information needed to successfully qualify leads.
4. Vacant Director of Community Relations Coverage:
   • Be prepared to step in and fulfill the responsibilities of vacant Director of Community Relations positions as needed.
   • Maintain a thorough understanding of the role and responsibilities of the Director of Community Relations to ensure seamless transition and continuity of operations.
   • Conduct tours of the facilities for potential residents and their families, showcasing the amenities and services offered.
5. All other duties as assigned by supervisor/manager.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in sales, preferably in the healthcare or senior living industry.
• Strong communication and interpersonal skills, with the ability to build rapport and establish trust with potential residents and their families.
• Ability to work independently and as part of a team, with a results-driven mindset.
• Familiarity with CRM software and other sales tools is advantageous.