Director of Product Marketing (Overpass)
Amphenol is one of the largest manufacturers of interconnect products in the world. The Company designs, manufactures and markets electrical, electronic and fiber optic connectors, coaxial and flat-ribbon cable, and interconnect systems. The primary end markets for the Company's products are communications and information processing markets, including cable television, cellular telephone and data communication and information processing systems; aerospace and military electronics; and automotive, rail and other transportation and industrial applications.
Amphenol Corporation is proud of our reputation as an excellent employer. Our main focus is to provide the highest level of support and responsiveness to both our employees and our customers, the world's largest technology companies. Amphenol Corporation offers the opportunity for career growth within a global organization. We believe that Amphenol Corporation is unique in that every employee, regardless of his or her position, has the ability to positively impact the business.
Position: Director of Product Marketing (Overpass)
Location: Markham, Ontario or Harrisburg, Pennsylvania
Reports to: General Manager
POSITION SUMMARY:
The Director of Product Marketing (Overpass) is responsible for leading and managing a geographically dispersed team across Product Management, Account Management, Customer Service, and Marketing functions. This role is pivotal in driving business growth through strategic marketing initiatives, product roadmap development, and effective cross-functional collaboration. By aligning efforts across Engineering, Sales, and Operations, the Director will enhance market share and ensure long-term profitability for the Overpass business unit.
ATTRIBUTES:
- Customer Centric- Places customer needs first and works to deliver solution-based assistance through products and services.
- Strategic Thinker- The ability to envision long-term goals and proactively devise and implement innovative plans that align with the organization’s mission, fostering sustainable growth and success.
- Organized- Arranges work in a systematic way in order to effectively manage workflow
- Deadline Driven- Demonstrates a strong commitment to timely delivery. Adept at managing time and priorities, ensuring that key deliverables are completed on schedule.
- Continuous Improver- Committed to identifying and implementing incremental improvements to services, products and processes
- People Oriented- Focused on building relationships and making those around them feel valued, included and motivated at work
RESPONSIBILITIES:
The Director Product Marketing’s responsibilities will include, but are not limited to:
ACTIVITY DESCRIPTION
Strategic Marketing and Sales Planning
- Develop and implement comprehensive marketing and sales strategies to achieve business objectives and revenue targets.
- Forecast market demand and identify growth opportunities in alignment with business goals.
- Conduct competitive analysis to adapt marketing strategies to dynamic market conditions.
- Monitor and evaluate the effectiveness of marketing and sales plans, adjusting as needed to maximize impact.
Product Management and Roadmap Development
- Define and manage the new product roadmap in collaboration with Development Engineering to meet market demands.
- Oversee the product lifecycle from conception to commercialization, ensuring timely delivery and customer satisfaction.
- Identify opportunities for product innovation and differentiation in the Overpass market.
- Collaborate with cross-functional teams to ensure alignment between product development and market needs.
Pricing and Positioning Strategy
- Develop pricing models and strategies that maximize profitability while ensuring competitive market positioning.
- Establish and refine value propositions for key product lines to enhance customer appeal.
- Analyze market data and customer feedback to adjust pricing and positioning strategies as required.
- Drive initiatives to capture and grow market share in alignment with long-term business objectives.
Customer Engagement and Account Management
- Lead Account Management and Customer Service teams to deliver exceptional customer experiences.
- Build strong relationships with key customers to understand their needs and drive tailored solutions.
- Oversee contract negotiations and ensure successful closure of key agreements.
- Develop and implement processes to improve customer retention and loyalty.
Marketing Communications and Branding
- Oversee the creation and execution of advertising, promotions, and communication strategies across print, online, and electronic media.
- Ensure consistent corporate branding across promotional materials, campaigns, and events.
- Measure the effectiveness of marketing campaigns and optimize for greater impact.
- Manage external vendors and partnerships to deliver high-quality marketing deliverables.
Market Research and Competitor Analysis
- Conduct in-depth market research to identify trends, opportunities, and potential risks.
- Analyze competitor products, sales strategies, and marketing initiatives to inform business decisions.
- Adjust marketing strategies based on changing market dynamics and emerging trends.
- Present actionable insights and recommendations to executive leadership to drive strategic direction.
Leadership
- Develop and deliver comprehensive reports on demand management, customer service performance, and account management metrics for executive leadership.
- Utilize data-driven insights and analytics to identify trends, risks, and opportunities, providing recommendations for strategic decisions.
- Leverage analytics to interpret customer data, trends and forecasts.
QUALIFICATIONS:
- Bachelor’s degree in Engineering required, MBA in Marketing or Finance preferred
- 10+ years’ experience in technical product management or technical marketing leadership
- Industry and customer knowledge of Telecom/Datacom market segments (Mobile Networks, Storage, Servers, Routers, Switches, etc.)
- Well organized and comfortable working in a matrixed environment with ability to communicate effectively with cross functional, geographically dispersed and culturally diverse marketing, engineering, quality and manufacturing teams, vendors and customers
- Demonstrated ability to conduct detailed financial analysis
- Skilled at customer relations; strong business planning and implementation skills
- Demonstrated ability to establish clear performance expectations and coach staff towards success
- Strong verbal, written, and presentation communication skills; ability to persuade and negotiate on sales, service, contract, and other business matters; Strong “selling” skills
- Demonstrated executive-level management skills; well versed in culture and policy development
- Ability to foster morale and motivate performance
- Willingness and ability to travel domestically and internationally up to 50%.
CORE COMPETENCIES
- Strategic Mindset: Takes a broad view, anticipating future trends and translating them into actionable strategies.
- Drives Results: Consistently achieves objectives and pushes for high performance through focus and determination.
- Manages Complexity: Navigates through intricate challenges and makes informed decisions in dynamic environments.
- Cultivates Innovation: Encourages creative thinking and drives the development of unique solutions to complex problems.
- Collaborates: Builds partnerships and fosters teamwork across diverse functions and geographies to achieve shared goals.
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